“We’re not trying to make things look real. We’re trying to make them feel true — which is a different, harder job.”
ARC22FILMS is a small, independent crew — not a production house — shooting film, commercials, music videos, short films, and art photography, alongside virtual production and CGI. We stay deliberately un-scaled: the person who wrote the treatment is often the same person grading the final master. Simple process, best possible result.
Eliya started behind a camera at seventeen and never really put it down — only the tools around it changed. These days that means moving between a live set and a real-time engine in the same afternoon, treating light, lens, and render as one continuous language rather than three separate jobs. The throughline is authenticity: building images that haven’t been seen before, but still feel like something you could reach into.
Fenta’s focus has always been the story underneath the shot — the reason a scene matters, not just how it’s framed. Years spent producing across series, commercials, and independent film sharpened a simple belief: production only becomes craft once emotion, pacing, and image are pulling in the same direction. Every ARC22FILMS project is guided from first idea to final screen with that connection kept intact.
No shot survives a scene it doesn’t serve — craft follows narrative, not the other way round.
Fewer hands, clearer authorship — from treatment to final master.
Practical and virtual production are graded against the same eye, not two different bars.
If it doesn’t move the story, it doesn’t make the cut — simple as that.